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Lower Russian River Municipal Advisory

The Lower Russian River Municipal Advisory Council (River MAC) is established to advise the Board of Supervisors and other County decision-makers on local planning and management decisions relating to the Lower Russian River region, to provide a regular forum for citizen participation in the formation of advisory recommendations on those decisions and to provide a bridge for communication between the County and local residents and businesses, and the general public on local government decisions affecting the Lower Russian River.

News from the 5th District. How to stay informed and engaged.

Hearing from and sharing news with District 5 constituents continues to be a priority for all of the District 5 team. On the agendas coming up in both River and Coast MACs are ways to enhance community communications and engagement. Bring your ideas and suggestions! Here are communication channels in place now.

I. YouTube: The County of Sonoma 5th District YouTube channel is your go-to source if you missed all or part of an important meeting. Click the link below to subscribe: . The County also has a youtube channel for all overall county meetings.

II. Newsletter: Share this link with friends who also want to be in the know!

III. Community meetings - This past year we've held Town Halls in Occidental, Guerneville, Forestville, and participated in many community meetings where invited. These meetings are listed in Supervisor Hopkins' newsletter, her Facebook page, and - if the meeting is hosted by this office - on her web pages. 

IV. Monthly Column in the Sonoma County Gazette: Community Engagement in Rural Communities

V. Adding: physical location postings of MAC meetings in every representative area.

And, of course, you are always welcome to reach out to your MAC representatives, the team at District 5, or myself. You can reach our office at and phone 707-565-2241.

The 2021-2022 Tourist Impact Fund (TIF) Grant Application is now open!

The Sonoma County Transient Occupancy Tax (TOT) is a tax on accommodations at lodging and camping facilities in the unincorporated areas of the county. From this fund, each Supervisorial District in the county receives a percentage for discretionary projects within each District from the Tourism Impact Fund (TIF).

These funds are then awarded in small grants to not for profit organizations to create improvement projects in their community. Awards are based upon the TIF funding area and criteria as listed in below. For geographical areas covered by Municipal Advisory Councils (MAC), the TIF policy has been determined by the MAC with input from the community. For those geographical areas not covered by a MAC, the application will go to District 5 staff and similar policy and procedures will be followed.

General Funding Criteria (No preferential order)

*Applicants must be a not-for-profit organization.

Extra points will be given to those projects that can demonstrate the following, although all good projects fitting the funding priority areas will be considered. 

  • Greatest Impact on Community
  • Multi-Community Benefit
  • Best Return for Dollars (Leveraging/Matching Funds)
  • Geographic Fairness
  • Environmental Sensitivity

River MAC funding priorities

  • Trash removal
  • Restrooms
  • Community Resilience
  • Parking / Crosswalks / Sidewalks
  • Disaster preparedness
  • Security
  • Homeless prevention

Grants are awarded throughout the year on a rolling basis. The PDF application form for the 5th District TIF Grants is linked here: