Consistent Content & Style
Visitors to our sites expect similarties among the different pages regardless of author or department. Our visitors will learn how to navigate and find information on one page and apply that knowledge to other pages. They expect a similar voice and tone, as well as similar functionality.
Providing a consistent experience among different pages and sites is a key concept in Usability. Leveraging knowledge learned on other pages, called Learnability, is another key concept in web page design.