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Department of Health Services

Tobacco/Nicotine Prevention

Tobacco Retailers

Impact Sonoma

Latest News!


Sonoma County bans sale of e-cigarettes and flavored tobacco in unincorporated areas

SANTA ROSA, CA | May 14, 2024

The Sonoma County Board of Supervisors today voted to ban the sale of flavored tobacco products and e-cigarettes in unincorporated areas of the county. The changes to the county’s tobacco retail ordinance are in response to public health data that show e-cigarettes and flavored tobacco use increasing among high school-aged youth.


Tobacco Retailer License Renewal 2024-2025

Tobacco retailers in unincorporated Sonoma County, Town of Windsor and City of Petaluma must obtain an annual Tobacco Retail License (TRL) from the Sonoma County Department of Health Services in order to sell tobacco products.

The application renewal period for 2024-25 licenses (valid from July 1, 2024, to June 30, 2025) is now open. Renewal applications and fees are due by July 1, 2024.  

If you are a tobacco retailer in Healdsburg, Sebastopol or Sonoma, please contact those cities directly with any questions about tobacco retail license renewal. The Department of Health Services does NOT administer those licenses.

If you have any questions regarding this process, please contact Carley Moore, (707) 565-4479 and review Frequently Asked Questions.

Local Tobacco Retail Licensing and Regulations

Prospective tobacco retailer licensees should consult with the Sonoma County Department of Health Services before applying for a state tobacco retailer license, to determine how to comply with local licensing requirements.

Several Sonoma County jurisdictions have ordinances that restrict the number of tobacco retailer licenses available. Please call Impact Sonoma, Tobacco / Nicotine Prevention at (707) 565-6680 for more information.


Unincorporated Sonoma County

Chapter 32A Licensure of Tobacco Retailers

California Tobacco and Smoking Laws

Flavored Tobacco Law
Source: California Department of Public Health.

California Tobacco 21 Law
Source: California Department of Public Health.

Tobacco Laws Affecting California
Source: Public Health Law Center and American Lung Association.

Source: California Department of Public Health

STAKE (Stop Tobacco Access to Kids Enforcement) Act is an important piece of legislation that specifies who retailers can sell tobacco to. In the state of California, it is illegal to sell tobacco products to anyone under the age of 21 years. Training videos are available for a better understanding of the Act, and how to implement and adhere to the rules in your retail environment.

Training: Responsible Beverage Service
Source: Sonoma County Department of Health Services.