Sonoma County Brand Guide
The Sonoma County Brand Guide is a resource for county staff and stakeholders that provides guidance on how to efficiently and effectively connect communities with county services and information. Consistency in how we talk, write and design reflects our commitment and will help ensure that all county communications are clear, direct and accessible.
On This Page
County Seal
Information
Sonoma County's logo communicates who we are immediately. Using it correctly is a key part of maintaining a professional and coherent brand.
Sonoma County's primary logo is the trusted county seal. This bold and highly recognizable symbol acts as a seal of approval on all Sonoma County branded materials. It must be used in all publications and promotional materials for county programs and services.
Typography
Information
With the seemingly infinite number of options out there, we chose fonts that are both readable and visually appealing.
The Sonoma County typefaces for use in print and web/digital are Arial and Georgia. They are considered strong, modern, bold and approachable. They should be used for all text, including headings and body copy.
When Arial and Georgia are unavailable, please use the generic fonts below, Verdana and Garamond.
Typography examples
Primary TypefaceArial Regular Arial Italic Arial Bold Arial Bold-Italic Arial Black |
Secondary TypefaceGeorgia Regular Georgia Italic Georgia Bold Georgia Bold Italic |
Generic (Primary)Verdana Regular Verdana Italic Verdana Bold Verdana Bold Italic |
Generic (Secondary)Garamond Regular Garamond Italic Garamond Bold Garamond Bold Italic |
Font Downloads
Color Palette
Information
Our color palette reflects the diversity and vibrancy of Sonoma County. We're not a one-dimensional region and our organization is not a single shade of gold and red.
Our rich core colors set the tone of any design and are used in contrast with ample proportions of white and/or white space. We use the core colors to create anchor design elements such as color floods and shapes or as dense color masks for images.
Sonoma County’s brand color palette is separated into core, accent and neutral colors. The swatches below show color codes for print in CMYK and Pantone (PMS).
The universal use of black, grayscale, and white is also available. Colors with tritones below signify 25%, 50% and 100% opacities of that color. If a color does not show opacity tri-tones, opacity of those colors is not considered an approved use for brand communications.
Core colors
Primary Color Palette Core Colors
RedRGB 181, 32, 37
HEX #B52025
CMYK 20, 100, 99, 11
PANTONE 7621 C
|
GoldRGB 199, 165, 83
HEX #C7A553
CMYK 23, 32, 80, 1
PANTONE 7407 C
|
BlackRGB 35, 32, 31
HEX #23201F
CMYK 69, 66, 66, 74
PANTONE Black
|
WhiteRGB 255, 255, 255
HEX #FFFFFF
CMYK 0, 0, 0, 0
PANTONE White
|
Accent colors
Accent colors highlight and compliment the primary color or colors.
Secondary Color Palette Accent Colors
BlueRGB 0, 62, 118
HEX #003E76
CMYK 100, 66, 3, 38
PANTONE 294 C
|
GreenRGB 153, 195, 78
HEX #99C34E
CMYK 45, 4, 90, 0
PANTONE 376 C
|
OrangeRGB 247, 146, 30
HEX #F7921E
CMYK 0, 51, 100, 0
PANTONE 144 C
|
YellowRGB 245, 212, 15
HEX #F5D40F
CMYK 5, 13, 100, 0
PANTONE Yellow 012 C
|
Neutral colors
Neutral colors offer a third level of a color palette that combines primary and secondary colors. A favorable reference point for the use of these colors is 10% of the entire color palette.
Even though neutral colors are not used often, they are still useful in adding diversity to the palette. Charts and graphs are good examples of usage of both accent and neutral colors.
Tertiary Color Palette Neutral Colors
BrownRGB 178, 113, 43
HEX #B2712B
CMYK 25, 58, 98, 10
PANTONE 7572 C
|
Light BrownRGB 171, 150, 109
HEX #AB966D
CMYK 33, 36, 63, 4
PANTONE 7503 C
|
TanRGB 209, 174, 140
HEX #D1AE8C
CMYK 18, 31, 46, 0
PANTONE 4665 C
|
CreamRGB 244, 230, 198
HEX #F4E6C6
CMYK 4, 8, 23, 0
PANTONE 7499 C
|
Templates for County employees
Templates
A variety of helpful templates are available on the County of Sonoma employee intranet, including:
- Business cards
- Letterhead
- Email signature
- Envelopes
In the coming weeks, additional templates will be available, including for social media, press releases, PowerPoint, flyers, posters and other marketing collateral.