Sonoma County Brand Guide

Sonoma County's logo communicates who we are immediately. Using it correctly is a key part of maintaining a professional and coherent brand.

Sonoma County's primary logo is the trusted county seal. This bold and highly recognizable symbol acts as a seal of approval on all Sonoma County branded materials. It must be used in all publications and promotional materials for county programs and services. 

With the seemingly infinite number of options out there, we chose fonts that are both readable and visually appealing.

The Sonoma County typefaces for use in print and web/digital are Arial and Georgia. They are considered strong, modern, bold and approachable. They should be used for all text, including headings and body copy.

When Arial and Georgia are unavailable, please use the generic fonts below, Verdana and Garamond.

Font Downloads

Arial Font Download

Verdana Font Download

Georgia Font Download

Garamond Font Download

Our color palette reflects the diversity and vibrancy of Sonoma County. We're not a one-dimensional region and our organization is not a single shade of gold and red.

Our rich core colors set the tone of any design and are used in contrast with ample proportions of white and/or white space. We use the core colors to create anchor design elements such as color floods and shapes or as dense color masks for images.

Sonoma County’s brand color palette is separated into core, accent and neutral colors. The swatches below show color codes for print in CMYK and Pantone (PMS).

The universal use of black, grayscale, and white is also available. Colors with tritones below signify 25%, 50% and 100% opacities of that color. If a color does not show opacity tri-tones, opacity of those colors is not considered an approved use for brand communications.

Accent colors highlight and compliment the primary color or colors.

Secondary Color Palette Accent Colors

Neutral colors offer a third level of a color palette that combines primary and secondary colors. A favorable reference point for the use of these colors is 10% of the entire color palette.

Even though neutral colors are not used often, they are still useful in adding diversity to the palette. Charts and graphs are good examples of usage of both accent and neutral colors.

Tertiary Color Palette Neutral Colors

A variety of helpful templates are available on the County of Sonoma employee intranet, including:

• Business cards
• Letterhead
• Email signature
• Envelopes

In the coming weeks, additional templates will be available, including for social media, press releases, PowerPoint, flyers, posters and other marketing collateral.