Santa Rosa, CA – January 11, 2017 – The Board of Supervisors has approved a plan that establishes 2017 as the Year of the Senior to celebrate the economic and social contributions of residents age 60 and older. The Year of the Senior Plan adds to the age-friendly community initiatives already underway in Sonoma County in a collaborative effort to
promote healthy senior citizenship. The Plan aims to increase community understanding and support for the challenges and opportunities that seniors face, and explores economic potential linked to a growing senior population.
“Seniors in our county are living longer, and our elderly population is slated to grow to 28% in 2025,” said Board of Supervisors Chair Shirlee Zane. “Our goal is to become a leader in age-friendliness as we collaborate to implement new strategies, programs, and resources to support and address senior needs.”
Developed in collaboration between the Sonoma County
Economic Development Board (EDB) and the
Human Services Department (HSD), the Year of the Senior initiative will provide opportunities for other departments and community organizations to get involved. The Plan complements current senior focused initiatives, including the
Aging Together Sonoma County initiative led by the Council on Aging and the county’s recent designation as a member of the World Health Organization’s Global Network of Age-Friendly Cities and Communities.
Goals within the Year of the Senior Plan include supporting senior entrepreneurism, encouraging businesses to implement age-friendly practices, and raising awareness of the challenges and opportunities of the aging population, including impacts on the local labor market and health care sectors. The
year-long focus offers an opportunity for businesses, government, education and community organizations to create new dynamic partnerships and expand opportunities for local seniors.