Continuum of Care

Sonoma County Continuum of Care Strategic Plan

Focus Strategies, in coordination with the Sonoma County Continuum of Care, is engaging in a multi-phase project to develop a systematic and coordinated communitywide response to homelessness, in which each individual program or initiative is working to advance a shared, strategic, and data-driven set of objectives. Focus Strategies is a national consulting firm dedicated to helping communities improve efforts to end homelessness by using local data to shape program and system design using a "systems thinking" approach.

The strategic plan project will include: an initial qualitative baseline assessment of the current response to homelessness in Sonoma County; a quantitative analysis of current system and project performance; and the development of a strategic action plan to implement a homeless crisis response system in which funding is aligned and targeted to maximize results in reducing homelessness. 

Request for Proposals (RFP)

Facilitation and Preparation of a Homeless Action Plan Leading to Development of a Countywide Strategic Plan on Homelessness

Release date = September 20, 2021 Responses due = Monday, October 11, 2021 @ 4:00 p.m. PDT

More information

RFP Questions and Answers

Phase One: Baseline Assessment and Stakeholder Engagement


  • Information gathering and review, including meeting with Continuum of Care leadership and other system partners, interviews with key stakeholders, and review of documents and data
  • Community forum on systematic responses to homelessness and application to Sonoma County
  • Development of baseline system assessment report including assessment of current system strengths and gaps, and recommendations for refinements to existing funding policies and criteria
  • Presentation of baseline report with discussion on findings and recommendations
  • Technical assistance to align RFPs with assessment report recommendations

Key Deliverables:

  • Community forum on systematic responses to homelessness
  • Baseline system assessment report with recommendations for refinements to local funding policies
  • Assistance with the development of strategically aligned Requests for Funding Proposals (RFPs)

Phase Two: Performance Data and Housing Market Analysis


  • Thorough analysis of homeless system data and performance utilizing Focus Strategies' System-Wide Analytics and Projections (SWAP) suite of tools, as well as a housing market analysis
  • Two presentation and strategy sessions: one to present and discuss initial data summary, and a second to strategize the development of data-informed recommendations for the Strategic Action Plan
  • Presentation of individual project performance results to provider organizations

Key Deliverables:

  • System and project data summaries
  • Housing market analysis
  • Stakeholder sessions on system performance and Strategic Action Plan recommendation development

Phase Three: Strategic Action Plan Development and Presentation


  • Development and finalization of Strategic Action Plan
  • Presentation on recommendations and discuss feedback on Plan with leadership and key stakeholders

Key Deliverables:

  • Strategic Action Plan that includes an explanation of the homeless crisis response system Sonoma County is seeking to implement, strategic action steps to operationalize the plan's recommendations, and updated funding policies and priorities that maximize results of the regional strategic plan

Contact Information

Michael Gause

Ending Homelessness Program Manager

Karissa White
Continuum of Care Coordinator

Business Hours
Monday – Friday
8:00 AM – 5:00 PM
Contact us by Phone
Mail Address

Sonoma County Community Development Commission

1440 Guerneville Road
Santa Rosa, CA 95403

Santa Rosa Office is now open Monday through Friday 8:00 AM to 5:00 PM.  Masks are required.

Strategic Plan Materials