Santa Rosa, CA – June 21, 2019 – The Sonoma-Marin Saving Water Partnership (Partnership)
has launched a regional multi-media effort throughout the North Bay region with
a simple message: Know When to Water.
The Partnership includes the Sonoma Water and nine water
utilities including the cities of Cotati, Petaluma, Rohnert Park, Santa Rosa,
Sonoma, Windsor, and the North Marin, Valley of the Moon, Marin Municipal Water
Districts and California American Water Company-Larkfield.
The advertising campaign will focus on outdoor water
conservation messages that will appear in online media. Each advertisement
spotlights a creative resource or method for saving water. The advertisements
can be viewed at www.savingwaterpartnership.org.
The new advertisements augment the Partnership’s ongoing year-round water
conservation program that has featured local residents and businesses doing
their part to save water by participating in water-efficiency programs.
“The Sonoma-Marin Saving Water Partnership’s goal is to
increase awareness of water conservation and provide helpful tips for the
community.” said Cotati Councilwoman, Susan Harvey, Chairwoman of the Water
Advisory Committee. “We hope this campaign will create awareness about so many
great programs being offered to help residents save water.”
Sonoma Water Chairman, David Rabbitt added, “Through this
partnership we have been able to create extensive online conservation resources
which includes the water smart plant guide. This guide can be a beneficial tool
for anyone who needs guidance or inspiration when planning their landscaping
With an above average rainfall this winter, healthy water
storage levels remain at the region’s two largest reservoirs, Lake Sonoma (100%
of water supply capacity) and Lake Mendocino (100% of water supply capacity).