Santa Rosa, CA – September 6, 2018 – District
Attorney Jill Ravitch announced today that her office, along with the District
Attorneys of Alameda, Marin, Monterey, Napa, Orange, Santa Clara, Santa Cruz, Shasta,
and Solano Counties, entered into a settlement in a consumer protection action
against Goop, Inc. (“Goop”). Goop sells a variety of health-related products on
its website including vitamins and dietary supplements.
civil action was filed in Napa County Superior Court. The complaint alleges
that Goop made unsubstantiated representations regarding the effects or
attributes of three products—the Jade Egg, Rose Quartz Egg, and Inner Judge
Flower Essence Blend— that were not supported by competent and reliable
scientific evidence. Goop advertised that the Jade and Rose Quartz eggs could
balance hormones, regulate menstrual cycles, prevent uterine prolapse, and
increase bladder control. Goop advertised that the Inner Judge Flower Essence
Blend could help prevent depression.
Attorney Jill Ravitch said, “My office is committed to protecting the health
and safety of Sonoma County residents. We will protect consumers from companies
who engage in false advertising and promise health benefits without scientific
the terms of the stipulated judgment, Goop agreed to pay $145,000 in civil
penalties and is enjoined from making any claims regarding the efficacy or
effects of any of its products without possessing competent and reliable scientific
evidences that substantiates its claims, and from manufacturing or selling any
misbranded, unapproved, or falsely-advertised medical devices.
has offered to refund the full purchase price to any consumer who purchased the
Jade Egg, Rose Quartz Egg, and/or Inner Judge Flower Essence Blend on or
between January 12, 2017 and August 31, 2017 and who requests a refund.
Requests for refunds can be made by emailing or calling Goop customer service
at email@example.com or
and its counsel worked cooperatively with prosecutors throughout the settlement