Advertising Program

Advertising Program

The Advertising and Promotions Program utilizes a portion of the Transient Occupancy Tax (TOT) to encourage tourism, economic development and community engagement through a variety of grant award and funding avenues. The Program provides various grants to community non-profits for advertising and promoting events and the county as a visitor destination with the goal if advancing economic growth through tourism. Additionally the program provides grants to promote agricultural promotion as well as address impacts on safety due to tourism. The Program also provides funding to the Regional Parks Department as well as the Economic Development Department and a number of other county department activities, all with the focus of encouraging tourism and awareness of our county.

Advertising Category Criteria Matrix (PDF)

Category E Grant Applications for Fiscal Year 2016-2017 will open Monday, June 27, 2016

Funding for Fiscal Year 2016 – 2017 (July 1, 2016 – June 30, 2017)

Category E - Local Events are supervisorial district specific grants, and will be considered beginning in July 1, 2016 after budget appropriations are known. 

About the Program

The Sonoma County Board of Supervisors established the Advertising Program in 1986 utilizing Transient Occupancy Tax (TOT) funds. TOT is currently charged at a rate of 9% for accommodations at lodging and camping facilities in the unincorporated areas of the county.

Funds from TOT are made available for the promotional activities of private nonprofit organizations in Sonoma County whose purposes are to provide cultural, historical preservation, and other activities which enhance tourism and industry, and/or local community events which encourage a sense of community. Funds are also available for local Chambers of Commerce and Visitor Centers as well as various community impacts resulting from tourism.

In addition, the Advertising Program also provides funds for county department activities including, but not limited to, education and promotion of Sonoma County and recreational opportunities provided to both citizens of and visitors to Sonoma County.

Contact Information

Advertising Program
575 Administration Drive
Suite 104A
Santa Rosa, CA 95403
38.464665, -122.725235

Advertising Applications, Reports and Claim Forms

Applications Fiscal Year 2015/2016

Category E grant applications are Closed

Event Program Reports

Post Event Program Report (Word)

Claim Forms

Advertising Claim Form (PDF)

Promotional Material

Use this County of Sonoma seal for advertising purposes.

county seal 120

Simply right-click and save. (120x120 pixels)


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