Advertising Program

Advertising Program

The Advertising and Promotions Program utilizes a portion of the Transient Occupancy Tax (TOT) to encourage tourism, economic development and community engagement through a variety of grant award and funding avenues. The Program provides various grants to community non-profits for advertising and promoting events and the county as a visitor destination with the goal if advancing economic growth through tourism. Additionally the program provides grants to promote agricultural promotion as well as address impacts on safety due to tourism. The Program also provides funding to the Regional Parks Department as well as the Economic Development Department and a number of other county department activities, all with the focus of encouraging tourism and awareness of our county.

Advertising Category Criteria Matrix (PDF)

TOT Fact SheetTo learn more about how funds are spent and to find out about Measure L, which proposes an increase to the Sonoma County Transient Occupancy Tax, or Tourist Tax, from 9% to 12%, please see this fact sheet:

TOT Fact Sheet (PDF)

Sonoma County Advertising Program Category E Grants are NOW OPEN for FY 2016-2017

Funding for Fiscal Year 2016 – 2017 (July 1, 2016 – June 30, 2017)

The Sonoma County Board of Supervisors established Category E – Local Events, Organizations, and Economic Development - within the Advertising Program to assist small cultural, artistic, and countywide events and organizations as well as events occurring during the off peak tourism season (November 15 through April 15) with funding for advertising and economic development efforts that promote Sonoma County and encourage visitors to frequent the county throughout the entire year.  Funding for these events and organizations is made at the discretion of each Supervisorial District. Events and organizations can make requests annually to the Supervisorial District in which their event/organization exists throughout the year.

Sonoma County Advertising Program Request for Category E Funding Application

Congratulations to FY 16-17 Advertising Program Grant Award Recipients!

Contracts for FY 16-17 Advertising Program Grant Awards will be sent out for completion by mid-August, via email. Major Category Advertising Grants for FY 17-18 will open on January 1, 2017 and will be due on January 31, 2017.

FY 16-17 Advertising Program Grant Awards

About the Program

The Sonoma County Board of Supervisors established the Advertising Program in 1986 utilizing Transient Occupancy Tax (TOT) funds. TOT is currently charged at a rate of 9% for accommodations at lodging and camping facilities in the unincorporated areas of the county.

Funds from TOT are made available for the promotional activities of private nonprofit organizations in Sonoma County whose purposes are to provide cultural, historical preservation, and other activities which enhance tourism and industry, and/or local community events which encourage a sense of community. Funds are also available for local Chambers of Commerce and Visitor Centers as well as various community impacts resulting from tourism.

In addition, the Advertising Program also provides funds for county department activities including, but not limited to, education and promotion of Sonoma County and recreational opportunities provided to both citizens of and visitors to Sonoma County.

Contact Information

Advertising Program
575 Administration Drive
Suite 104A
Santa Rosa, CA 95403
38.464665, -122.725235

Advertising Applications, Reports and Claim Forms

Promotional Material

Use this County of Sonoma seal for advertising purposes.

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