The Sonoma County Board of Supervisors established the Advertising Program in 1986 utilizing Transient Occupancy Tax (TOT) funds. TOT is currently charged at a rate of 9% for accommodations at lodging and camping facilities in the unincorporated areas of the county.
Funds from TOT are made available for the promotional activities of private nonprofit organizations in Sonoma County whose purposes are to provide cultural, historical preservation, and other activities which enhance tourism and industry, and/or local community events which encourage a sense of community. Funds are also available for local Chambers of Commerce and Visitor Centers as well as various community impacts resulting from tourism.
In addition, the Advertising Program also provides funds for county department activities including, but not limited to, education and promotion of Sonoma County and recreational opportunities provided to both citizens of and visitors to Sonoma County.